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© RIA Novosti. Vitaliy Belousov

Moscow bans massive adverts at last

by at 01/06/2011 17:01


Foreign visitors to Moscow may be disappointed – Vladimir Mayakovsky’s monument will no longer gaze lovingly at a larger-than-life woman in a bikini.

The city hall has decided to take down all the giant advertising nets covering construction sites, as out of 73 panels only eight have permission to be there.


Sobyanin bans giant ads

Moscow Mayor Sergei Sobyanin announced on Tuesday that he would ban advertising on construction nets around buildings, because such adverts make the city uglier, but do not bolster city coffers.

Earlier Moscow authorities repeatedly complained that the advertising panels, numerous billboards and banners were ruining the city’s historical look.

The city authorities are changing the procedure of placing advertising on construction objects in the city centre, Interfax reported.

“We will ban advertising on nets on the buildings,” Sobyanin announced.


Izvestia freed

The giant ads that covered the Izvestia building on Pushkinskaya Ploshchad are among those that have been taken down, officials from Moscow city hall advertising and media department told RIA Novosti.

The head of the media and advertising department Vladimir Chernikov was outraged that Izvestia’s building had been covered with a construction net for more than five years, even though there was no scaffolding, and no repairs were taking place.

The panel advertising a famous car-maker was taken down on Tuesday afternoon.


City will look better

Alexander Kuzmin, the city’s chief architect, announced the need to introduce a moratorium on outdoor advertising in Moscow until 2012, and many ads were taken down in city centre.

“The large format flat panels set up in Moscow under the pretence of restoring the buildings’ facades, have made central Moscow ugly for years. At the moment there are 73 advertising objects, and only eight have the necessary documents,” Chernikov said.

The ban would not damage the city budget, because City Hall has derived no profit from it, while the buildings were made to look ugly, he added.


Decision overdue

Previous mayor Yury Luzhkov tried to eliminate the banners by 2013 but made little progress towards this.

A check in 2011 established that thousands of advertising boards in Moscow were set up illegally.

There are currently 73 advertising nets of 35,000 square meters, which makes up 5 per cent of all Moscow’s advertising.


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