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© RIA Novosti. Alexander Vilf

MINDS conference looks to media’s future

by at 15/03/2012 16:09


Heads of the world’s leading media organizations gathered in Moscow to discuss the future of media in the digital environment at the MINDS International conference hosted by RIA Novosti on Thursday and Friday.

Sixty participants from 20 countries are attending the event, with each country represented by one information agency. Senior representatives from France’s AFP, America’s AP, Germany’s DPA, Australia’s AAP and Italy’s TM News will discuss the role of information agencies in the rapidly changing world of media.


The future of the media

The keynote speech by Ken Doctor, a renowned media analyst and author of “Newsonomics: Twelve New Trends That Will Shape the News You Get,” was broadcast live on RIA Novosti website both in English and in Russian.

Doctor talked about the need to use social networks to instill brand loyalty from customers and the need for new advertising models to evolve with displays of iPads and smart phones.

Even today a winning formula is mostly digital content, with some print exposure, Doctor said. With tablets providing the missing link for the news industry between traditional print media and online content viewed on the computer screen.

Social networks are the fastest growing connector between the media and the audience.


MINDS at work

MINDS International is a global network of 22 leading news agencies working in the development of digital media.

“Minds International helps exchange knowledge between heads of information agencies; CEOs and managing directors, editors-in-chiefs, marketing directors and IT managers,” Minds International Managing Director Wolfgang Nedomansky told RIA Novosti.

MINDS holds a conference twice a year, hosted by a partner agency. RIA Novosti has been a member of the association since 2008. The next conference will be held this fall in the Belga news agency in Brussels.


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