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Local bank to release Angry Birds bankcards

by Nathan Toohey at 28/05/2012 18:38

 

The immensely popular Angry Birds franchise is spreading its wings in Russia, releasing an Angry Birds bankcard in conjunction with Promsvyazbank.

Together with Internet Retail Solutions, or Irsol, the bank is to produce the branded cards starting from June 4, RBK Daily reported on Monday. The cards featuring the furious feathered ones and their porky protagonists will be the their creator Rovio’s first official Angry Birds branded product to be produced in Russia.

 

100,000 cards

Promsvyazbank’s director of retail products and technology department, Ivan Pyatkov, said that the bank planned to draw income from the new cards not via service fees, but through turnover and payments made using the card.

We hope that customers will actively use this ‘plastic’ to pay for goods and services,” RBK Daily quoted Pyatkov as saying on Monday. He said that the bank planned to initially issue approximately 100,000 Angry Bird cards and would then measure customer demand before making any further decisions over extra editions. The target market was the game’s fans aged 25-35 years of age.

For the bank this is quite an attractive segment, which we will be able to offer not only a card, but also other products such as loans and deposits,” said Pyatkov.

 

Corporate crossover

Irsol’s general director, Alexander Semyonov, said the co-branding would be interesting to other market players.

Potentially, this could be interesting for the corporate sector. I hope our company will become the first corporate customer for salary projects with Promsvyazbank Angry Birds cards,” said Semyonov.

The first year’s annual service fee for a MasterCard Standard bankcard would be 299 rubles and the 499 rubles every year after that. Bank accounts attached to the cards would receive 4 percent interest per year. Furthermore, the card users would receive a 10 percent discount of all Angry Bird branded products purchased through its official internet store and partner retail outlets. 

 

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