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The features of Mikhail Prokhorov will be staring down on Muscovites from 3,000 planned billboards going up around the city.
A campaign to promote awareness of his Pravoye Delo party, which elected him as leader in June, is underway and the billionaire is splashing out on a nationwide publicity drive, RIA Novosti reported.
Prokhorov hopes his group will become the second-biggest faction in the state Duma following December’s elections.